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Welcome To Our Second BNewsletter
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High Energy Launch:
Bulldog and ECNG Energy LP
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Design Tips:
Alphabet Soup
by Steve Bellan
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Behind the Screen
by Kylie Wellwood
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April Feature
This Spring, Bulldog Displays are popping up all over
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Welcome back to our second BNewsletter.
Our first issue last month was very well received by clients and prospective clients.
There are three main reasons for this BNewsletter:
- To keep you informed with what we have to offer,
- To help you in your project design process, obviously focusing on technical issues: fonts, graphics, etc
- Shameless self-promomotion
But, we would like you to be involved as well. If you have any comments or suggestions, please drop me a quick e-mail at john@bulldogdesigninc.com.
We would welcome not only suggestions for the newsletter, but for our business as a whole: how can we serve you better.
If you are a customer - what can we do to improve the Bulldog Experience for you? If you are not a customer, what can we do or offer to change that?
If you don't want to receive our monthly BNewsletter, you can unsubscribe anytime. Instructions for do so are at the bottom of this page.
While you can unsubscribe, I hope that you won't, and that you will continue to allow us the opportunity to stay in contact.
Thanks very much and have a great April!
John Lyons
Current Issue
March 2007
You can send us a file for printing 24/7.
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BULLDOG DESIGN INC.
Design. Print. Web.
300 Lacroix, Suite #4
Chatham, Ontario
Canada
N7M 6M6
Phone (519) 351-6663
Fax (519) 350-0515
website
e-mail can be directed to
info@bulldogdesigninc.com
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Client: ECNG Energy LP
Project: The Road Ahead Magazine
What We Did: Print Design, Web Design, Printing
Beginning in the fall of 2006, we began the process of rebranding the company as it merged with two other entities. We consolidated three internet properties into one, designed and printed exciting new marketing materials and displays and helped launch a new national brand on January 1st, 2007.
Why Bulldog? This project utilized our entire skillset - graphic design, photography, printing, web site design and display design/production. We were able to manage the project and co-ordinate the design, proofing and production process among three ECNG offices accross Canada and Bulldog's studio here in Chatham.
To view the complete feature, click here.
by Bulldog Creative Director Steve Bellan
ALPHABET SOUP - RGB, CMYK, DPI, RIP, CTP & ASAP
Here are a few explanations for commonly used acronyms:
RGB - Red, Green, Blue
This colour mode is what you see on your computer screen. Images for display online are RGB, as are digital photographs. Red, green and blue are the additive colours - that is, you "add" red, green and blue together to get white.
CMYK - Cyan, Magenta, Yellow, Black
This colour mode is used in the printing industry and are the four base colours that make up the CMYK colour gamut. Cyan, Magenta and Yellow are "substractive" colours - if you print cyan, magenta and yellow inks on paper it produces black.
An image that is in RGB mode (like a digital photograph) is optimized for display on a computer screen. In order for that image to be printed on paper it must first be converted to CMYK.
There are some colours though that just don't reproduce well after being converted to CMYK; generally these are deep blues and rich reds. This is why colours sometimes look punchier and more vibrant on-screen than they do on paper.
 
DPI Dots Per Inch
This is how resolution is measured. The number of dots or pixels per square inch. The higher the DPI the better the quality image. Web quality is 72DPI and print quality is 300DPI or greater.
RIP Raster Image Processor
Hardware or software that converts a page description from some abstract language into a “raster image” or printable image. We use a RIP on our digital printer as well as our CTP (see next line). When we "RIP" a file, we are simply converting it from it's digital form to analogue form
CTP Computer to Plate
This is the system we use to produce our printing plates for press jobs. In the “olden days” (three years ago!) we used to create plates by exposing film negatives in a darkroom and physically "burning" the plates using light and light-sensitive plate material. Now, the CTP device is like a great big digital printer. Simply send the file to the RIP, and voila, plates ready for press.
ASAP
You all know this one!!!! This is the typical deadline for any given project : )
If you have any suggestions for me for next months PrintTips, send me a quick e-mail.
Steve
BULLDOG ROLL-UP DISPLAYS ARE POPPING UP ALL OVER!
 Our Bulldog Roll-Up Displays are lightweight, graphically impressive and can be easily erected in a matter of seconds.
More and more of our clients are adding Bulldog Rollups to their marketing mix - whether it's for trade shows or point-of-sale presentations.
The graphic, which is contained in the base for protection, rolls out to a height of 80”. The Bulldog Rollup comes in two widths, 36” and 39” and is also available as a double sided unit.
Unlike many other rollups, the graphic panel is interchangeable. We print and assemble them right here at our studio in Chatham, so turn around time is less than a week from design approval.
To add a Bulldog Roll-Up to your marketing arsenal, give Ike at call at (519) 351-6663 or e-mail ike@bulldogdesigninc.com
by Bulldog Graphic Designer Kylie Wellwood
GIVING BACK TO THE COMMUNITY
“We make a living by what we get. We make a life by what we give.”
-Sir Winston Churchill
 At Bulldog Design Inc., we feel that it is an important role as community members to invest in our community. This is a great way to give back to those who have supported our business first hand and who also do so much for the community as a whole.
Recently I had the privilege to work alongside grades 4-7 students at Montessori promoting their “Garden Buddies” program. This program promotes the interaction of children and seniors coming together to make Chatham-Kent a greener place to live. The children are teamed up with a senior citizen in the area to help one another create a garden. This gives both the child and senior a feeling of accomplishment and purpose and helps create a social and emotional bond between the two.
I personally found this design project to be a very worthwhile experience. I was able to incorporate the students' own personal ideas for what they thought the program's corporate identity should look like. It was incredibly rewarding when I met with the students to present them with my logo design ideas. They seemed extremely proud of the fact that they were the main contributors behind my design process.
We feel that we are able to let our creativity shine while working on pro bono projects such as this because we aren’t limited by time or budgets. It is our own way of giving back to the community that contributes so much to making Chatham-Kent great. We are all working towards the common good.
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